My fellow group member Kiana designed the questionnaire with SurveyMonkey so that it can be completed online rather than on paper. You can view the questionnaire by clicking here.
Findings
18 respondents completed our questionnaire.
As you can see from the diagram above, the majority of respondents to our questionnaire said that they were between the ages of 16 and 18. For this reason, my group has decided that teenagers and young people will be our target audience. The reason for this decision is because we think that it is the younger generation who are most likely to engage with our media product, as suggested by the majority of respondents to our questionnaire being young people.
The diagram shows that there was a near balanced number of males versus females for the data collected. This may mean that respondents' responses are representative of the knowledge, attitudes, and perceptions of music promo videos both genders have.
The image above illustrates that the majority of respondents to our questionnaire watch music promo videos either 4-6 or 10+ times a week. This suggests that the people who view our music promo video are likely to watch many other music videos. For this reason, my group have come to the conclusion that our music promo video should stand out so that it sticks in viewers' mind, e.g. by having a gripping narrative that retains viewers' attention from start to finish.
From the pie chart above, it is clear that most respondents to our questionnaire identified pop as the genre of music that they listen to the most. For this reason, my group has decided to use a pop song ("Meant to Be") as the soundtrack to our music promo video in order to appeal to our audience's interest in pop music.
The diagram above shows that most respondents to our questionnaire watch music promo videos on the video-sharing platform YouTube. For this reason, my group will upload our music promo video to YouTube to ensure that it can be easily accessed by our target audience.
From the responses above, it is clear the vast majority of people surveyed see music promo videos as important to the success of music artists. One respondent in particular felt that music promo video "help sell music [because they] draw[] people in." Other respondents felt that music promo videos portray artists and their "style." For these reasons, my group will ensure that our music promo video is visually engaging is so that it draws viewers in. We also plan to very much involve the music artist Chelsea Watts in in the music promo video in order to promote her voice and talent.
One of the many responses above suggests that our music promo video should have "quick shot transition[s]" to keep the music video interesting. Another suggests that our music promo video should have a "compelling... thoughtfully-crafted" narrative to ensure that the music video is "enjoy[able]". Another respondent said that they liked a music promo video because it was "funny". For this reason, my group has decided that our music promo video will have an element of humour to ensure it is likeable. One respondent said that they did not enjoy a music promo video because it "was too long and...depressing". For this reason, my group has decided that out music promo will last no longer than 3 minutes - the conventional length of a music video - to ensure that is not too long or short in length.
The diagram above shows that few respondents to our questionnaire purchased a song after watching the music promo video for a song. For this reason, I think that my group should ensure that our music promo video is beautifully crafted to increase the likelihood of viewers purchasing "Meant to Be" after watching the music video for the song.
From the responses above, it is clear that respondents expect to see many things in music promo videos. Quite a large number of respondents said that they expect to see "the artist" in music promo videos. For this reason, my group has decided that, in order to meet viewers' expectations, our music artist Chelsea Watts will feature heavily throughout our music promo video. One respondent said that they expect to see "a story line" in music promo video. For this reason, my group will ensure that our music promo video has a gripping narrative. Another respondent said that they expect to see "quick shot transitions". For this reason, my group will ensure that our music promo video is edited to include lots of jump cuts.
The majority of respondents to our questionnaire preferred narrative focused music promo videos over abstract ones. A common reason they give for this preference is that they like how a narrative adds "meaning" to songs and makes them "easier to understand." For this reason, my group has decided, in line with audience preference, that we will construct a narrative focused music promo video.
No comments:
Post a Comment